Ameren: Redefining the definition of News

September 12th, 2007

By Todd C. Frankel

ST. LOUIS POST-DISPATCH

 

Airing in primetime on KSDK is a half-hour show on a controversial topic: the Taum Sauk reservoir disaster. A perfect subject for a news show.

The program looks and feels like a TV news show. Karen Foss, the former longtime KSDK news anchor, hosts it. Experts are interviewed. So are executives and state officials. They discuss in a seemingly frank manner the environmental catastrophe and rebuilding efforts that followed the December 2005 breach at AmerenUE’s massive reservoir, when 1.3 billion gallons of water crashed through Johnson’s Shut-Ins State Park.”Get the full story on what happened,” proclaim the print and online ads touting the show.But the “full story” is actually a polished infomercial. Click here to read the full story.

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