Joyce Armstrong Award
Bernie Hayes
Born in Chicago, Illinois, Bernie Hayes launched his media journey at iconic
radio stations such as WYNR, WVON, and WGES, where he worked alongside
legendary figures including Al Benson and Herb Kent. He later joined KSOL in San
Francisco, where he made national waves by initiating the Martin Luther King Jr. station breaks, a powerful tribute adopted by stations across the country.
In 1965, Mr. Hayes relocated to St. Louis and joined KATZ, where he quickly became the top-rated afternoon soul DJ. He went on to serve in executive roles at prominent St. Louis radio stations and was elected Midwest Chapter President of the National Association of Television and Radio Announcers.
In 1967, Mr. Hayes broke barriers by founding Westcott Record Distributors - the first African American-owned record distributorship in St. Louis. He also appeared regularly on local television, hosting dance shows and serving as a weathercaster and co-host of Dialing for Dollars on KTVI. In 1980, he launched the first Black radio talk show in St. Louis. His career later included producing news in Mississippi and serving as News Director at KWMU. He worked in promotions for MCA and ABC Records, and recorded with the legendary Stax label.
A published author, Mr. Hayes taught at Webster University and contributed to the St. Louis American and the Pittsburgh Courier. Today, he hosts The Bernie Hayes Show on KNLC-TV. Founder and President of the National Black Radio Hall of Fame, housed at Harris-Stowe State University, he also curates the Don and Heide Wolff Jazz Institute and launched the BRHF internet station.
A U.S. Air Force veteran, Mr. Bernie Hayes is married to Uvee Hayes, a psychological examiner in the St. Louis Public Schools and nationally acclaimed recording artist.